Welcome.

SEBASTIAN ARRIETA INDUSTRIAL DESIGN
©2013— 2024

I'm Sebastian Arrieta

I live and breathe Industrial Design.
Your vision is my mission.

My objective is to provide exceptional industrial design services to clients worldwide. With expertise in robotics, augmented and mixed reality hardware, consumer electronics, and transportation design, I offer a unique perspective and specialized skills in generative and polygonal 3D modeling, design for manufacturing, CMF, rendering, and animation. Whether you are a startup or an established company, I am committed to transforming your concepts into reality with innovative and practical design solutions.

Together, we can create groundbreaking designs that make an impact.

For inquiries, please contact me at sebaccd85@gmail.com or 714-928-8618.

All works © Sebastian Arrieta 2024.

Services

I offer a range of specialized services, focusing on a few key areas

Design Ideation

Combining traditional and AI-driven methods, we brainstorm, sketch, and prototype physical products. We focus on aesthetics, functionality, manufacturing, and user experience to bring your ideas to life.

CAD Modeling

This process involves creating detailed, parametric 3D models and technical drawings using Rhino / Grasshopper. These precise digital representations allow for accurate virtual prototypes before physical production.

3D Rendering

Rendering is the process of generating realistic images or animations from a 3D model using software like Keyshot or Vray to simulate lighting, materials, and textures.

Automotive

Vehicle Design studies and projects.

Magic Leap

Mixed Reality technology and hardware design.

Path Robotics

Machine design. Cell Design. Sensor Design.

Audio

Speaker Concepts created for Keith Klawitter.

Samsung

Internship Headphone and Display Concepts.

Experience

Path Robotics, San Diego, Ca — Senior Industrial Designer
August 2020 - July 2022
  • Led the Industrial Design efforts at Path Robotics, a leading startup designing AI-enabled welding robotics.
  • Established cohesive aesthetic guidelines for weld cells and devices, emphasizing cost-effective 2D sheet metal bending. Streamlined assembly with c-shaped panels.
  • Automated rendering and produced comprehensive CMF documentation.
  • Secured design patents, notably for AW2, the autonomous weld cell.
Magic Leap, Plantation, Fl — Industrial Designer
October 2013 - June 2020
  • Led and supported industrial design for all hardware projects at Magic Leap, spanning mixed reality headsets, computer packs, benchtop systems, controls, and packaging.
  • Prioritized comfort and usability, resulting in the development of Magic Leap 1 and Magic Leap 2, which set new standards and secured inventorship design patents.
  • Optimized wearable headset designs through user-focused research and human factors data analysis, implementing a two-size system for enhanced user comfort.
  • Collaborated with the reliability team to select optimal materials for protective carrying cases and shipping boxes, improving device durability and reducing weight.
  • Successfully achieved production cost targets while ensuring materials and designs aligned with protection, aesthetics, and brand.
  • Collaborated with cross-functional teams and external partners, overseeing manufacturing processes globally.
  • Supported a freelance project in November 2022 by creating CAD models and photorealistic renderings, meeting objectives and advancing proposed design concepts.
Samsung, San Francisco, Ca — Industrial Designer
January 2013 - September 2013
  • Contributed to content creation and refinement of industrial design hardware across diverse product categories, spanning wearable devices, mobile devices, and home appliances.
  • Notable projects involved design support for the Galaxy Gear Fit, Galaxy View, Level over-ear and on-ear headphones, and the Samsung VU bagless vacuum.
  • Provided significant support throughout the product development lifecycle, including ideation, product rendering, CMF specification, proposal of new product categories, and prototype development.
Sebastian Arrieta Design, Freelance — Industrial Designer / Consultant
January 2007 - Present
  • As a freelance industrial designer, I offer a range of consultation and product design services to clients across a variety of industries.
  • My services cover all aspects of industrial design and hardware intellectual property/product development.
PDA, Freelance — Industrial Designer / Consultant
May 2012 - December 2012
  • Assisted in the design and development of a Ford Transit custom van interior in partnership with Galpin Auto Sports during Ford Motor Company collaboration.
  • Generated mechanical simulations and animations for reclined seating actuation, providing valuable insights to the design team.
  • Designed and modeled various elements, including a mechanical fold-out conference table, retractable projector screen and a refreshment bar.
Cases by Source, Freelance — Industrial Designer / Consultant
January 2022 - March 2022
  • Completed a freelance project for Orascoptic, creating CAD models, photorealistic renderings, and technical drawings for medical optical instrument packaging.
  • Effectively communicated design process and intent through sketches, CAD models, and digital renderings.
Pushstart Creative, Freelance — Industrial Designer / Consultant
November 2022 - December 2022
  • Completed a freelance project providing CAD models for Apptronik's Apollo humanoid robot in Austin.
  • Generated concept body enclosure geometry and refined production head geometry.
  • Demonstrated effective time management by tracking hours and providing detailed written reports for client review.
Klawitter Design, Freelance — Industrial Designer / Consultant
March 2023 - March 2024
  • Crafted and refined cabinet geometries for speaker models, ensuring design integrity and manufacturing feasibility.
  • Liaised with cross-functional teams, stakeholders, and suppliers to align projects. Prioritized prompt response to design adjustment requests.
  • Created technical specification documentation for internal and external stakeholders.
  • Managed the end-to-end product model development process, ensuring adherence to timelines and coordinating with suppliers for precise production and timely component delivery.
Pink Sparrow, Freelance — Industrial Designer / Consultant
March 2024 - May 2024
  • Led industrial design efforts for project with Pink Sparrow, in collaboration with the American Optometric Association and Edelman.
  • Developed innovative industrial design concepts for forthcoming optometry hardware, which involved creating 3D animation sketches and renderings.

Education

Art Center College of Design, Pasadena, Ca — Bachelor of Science in Transportation Design
August 2007 - December 2012